So typically have 1-2 people review each draft, more if you have the ability. Each person will generally catch different mistakes. Refer to a style guide. Make sure that you have a style guide created that goes over tone and brand and that you're always referring back to that. Always copyedit for grammar and structure. You want to make sure your content is grammatically correct, and you want to make sure it's structurally sound. And then always edit for content and concepts. Make sure you going through the document to determine what makes sense and what doesn't.
Writing and Editing courses: Online Writing and Editing
This is an important for scan ability. Not that your reader won't necessarily read every single word of your document. So by using bullet points and lists, it could be easy to bill scan. Make sure you have an intro and a conclusion. You want your document to flow. So here's an example of a first draft. As you can see, it's broken up into sections and it also has numbered lists. This makes it easy to follow and easy to scan. Step number 4, always review. This is an extremely critical part of content creation. The more people you have review, the better off you are.
This is arguably one of the most difficult parts to content creation. Make sure your thesis is clear. Make sure the thesis is clear up front and that it's clear throughout your document. And also make sure you're constantly referring back to your main point. Break your content up with H1s, help H2s, and other headers. You can find these in your word processing program that you're using, like word. It's important to break your document up in this way so you know where each section lives. Use lots of bullets, lists, and numbers.
Creating an outline writers is extremely important to keep you organized and on-track with your content creation. Make sure you include your thesis in this outline. Your thesis is the point that you're trying to get across with your particular content asset. Make sure you set up your different sections, particularly if it's an e-book. And then socialize your outline to people outside of your content team to make sure that what you're writing about makes sense and it's the right thing. Here's an example of an outline. Note that it has the title, it has the different parts, an explanation of what the different parts might be, and some links so that you have places to reference when you need to go write the full piece. Step 3, write your first draft.
Writing content can be extremely hard work. Building a repeatable process helps. So let's take a look at some steps to take in order to build that repeatable process so that your ensuring all your written content is consistent, on brand, and that it's engaging. So step 1, find a subject-matter expert. You need to determine who in your organization knows about your topic. And then you can schedule a "brain dump" and record. A "brain dump" can be thirty to one hour session, whether in person or over the phone, where you're asking that subject-matter expert various questions about the topic. Essentially, having them do a "brain dump." If there is no subject-matter expert, be prepared to do the research yourself. Step number 2, create an outline.
Writing and Editing Resources, Writing Tips - iuniverse
From the course: Content Marketing foundations, course Info, duration: 2h 1m 20s, skill level: Beginner. Released: may 7, 2015, viewers: 79,697, learn the most in-demand business, tech and creative skills from industry experts. Start my free month. Overview, transcripts, exercise files, view Offline, create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert dayna potter rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes. The course explores creating a content plan, choosing content types, and developing an editorial calendar.
It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts. This course is part of a learning Path essay approved by the American Marketing Association. Gain the skills you need to become. Ama professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the learning Path. Take the ama certification exam to show that you have what it takes to lead the digital transformation. Skills covered in this course, course Transcript - now that you have a solid plan in place, you have to start writing and editing to actually get that content done.
For example: I love editing. (This is not an expletive construction since i previously described what it refers.). Dont weaken the Action with Wimpy words (Or: avoid weak verbs; Use visceral and Action Verbs Instead) Not only does to be conspire with it, there, and here to create nasty grammar expletives, but its also responsible for its own class of sentence impairing constructions. Certain uses of to be in its various forms weaken the words that follow. The solution is to replace these lightweights with more powerful alternatives. Lets see some before-and-after examples: She is blogging She blogs people are in love with him people love him he is aware that people love him he knows people love him Other verbs besides to be verbs can lack strength as well.
Use visceral verbs or verbs that express some action. Lets edit: give out Offer Find out discover make it clearer Clarify i cant make it to the party i cant attend the party he went to mexico he traveled to mexico Think of a blogging strategy devise a blogging strategy. Dont Cripple your Descriptions with feeble Phrases (Or: avoid weak adjectives) weak adjectives sap the strength from your writing just as nefariously as weak verbs. Use the best adjectives possible when describing nouns and pronouns. And be mindful that certain words, like really and very, usually precede weak adjectives. Take a look: really bad terrible really good Great Very big huge very beautiful gorgeous even if you dont have a telltale really or very preceding an adjective, you can often give your writing more impact by using stronger alternatives: Dirty filthy tired Exhausted Scared. Trim Flabby words and Phrases (Or: avoid Verbose colloquialisms) Todays readers have limited time and patience for flabby writing.
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When it, here, and there refer to nouns later in the sentence or worse to something unnamed, they weaken your writing by shifting emphasis away from retainer the true drivers of your sentences. And they usually require other support words such as who, that, and when, which further dilute your writing. Lets look at an example: There are some bloggers who seem to have the there are expletive places the sentences focus on some nebulous thing called there instead of the true focus of the sentence some bloggers. And the writer must then use another unnecessary word who thats three unnecessary words in one unfocused sentence. Train yourself to spot instances of there, here, and it followed by a to be verb (such as is, are, was, and were ) and adjust your sentences to lead with the meat and potatoes of those sentences instead. (Tip: Use your word processors find functionality and search for there, here, and it and determine if youve used an expletive). Other before-and-after examples: Its fun to edit Editing is fun It takes time to write writing takes time There are many people who write many people write Theres nothing better than blogging nothings better than blogging Here are some things to consider: some things.
Fortunately, editing isnt rocket science. If you have someone to show you how. So lets break down the rules thatll help you transform your unremarkable draft into a perfectly polished post. 7 Editing Rules That solubility Will Totally Transform your Next Post. Dont Pad your Prose with Empty filler Words (Or: avoid Using Grammar Expletives grammar expletives are literary constructions that begin with the words it, here, or there followed by a form of the verb. expletive comes from the latin explere, meaning to fill. Think smelly literary landfill). Common constructions include it is, it was, it wont, it takes, here is, there is, there will.
efforts. What popular bloggers know that many people dont know (or dont want to believe) is that a post isnt finished simply because theyve said everything they want to say. In many ways thats just the beginning. Think of your draft as a rough diamond. Value is hidden inside it and you need an expert gem cutter to reveal its beauty and clarity. Which is why many top bloggers hire a professional editor to transform their rough diamonds into gleaming jewels. Thats right someone else is helping them. No wonder their writing seems so much better than yours. And even those bloggers who dont use an editor have simply learned how to edit their own posts like a pro.
It would be great to be as successful as they are, but you dont know what you need to do to make your writing better. Youd love to emulate their success, but you dont know how. The good news is that theres a secret you can easily learn which will improve everything you write from now. Fortunately for you, a simple secret can transform your writing forever. Download a free pdf cheatsheet with seven questions resume that make it easy to edit your writing like a pro. The Unfair Advantage popular Writers Try to hide. You know your writing heroes?
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There are some bloggers who seem to have a natural gift when it comes to writing. Some bloggers seem to be naturally gifted writers. They manage to get their ideas across clearly and economically, which means that readers can easily follow what they write. Readers devour their clear, economical prose. Not only resume is there a lot of respect for what they have to say, but also the way that they say. People respect what they say and love how they say. Whenever they publish a new post on their blog, it always gets dozens of comments and hundreds of shares. Every new blog post attracts dozens of comments and hundreds of shares.